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About Us

 

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Local Brisbane couple Matt and Chelsie Easton opened Fusion Cycles in February 2008 with the goal of creating a boutiqe community based shop with 5 star service.  In July 2009, Fusion Cycles outgrew the first shop and moved across the road to a bigger premises and took on three new brands - Cannondale, Cervelo and DeRosa. In December 2009, Fusion Recycles was opened, giving bicycle owners an opportunity to sell their used bikes without any online hassles. 

Fusion Philosophy

Fusion Cycles is about creating a hub of energy around the sport of cycling. We want to build an environment that you visit regularly not only to purchase cycles and cycling products but to talk about training, find out about events and share your race experiences with like minded enthusiasts!

We see Fusion Cycles as a central meeting place for all local cyclists, where you can connect with all the energy that being involved in this fantastic sport creates.

Whether you need a bit of motivation to keep training or want to talk about an awesome race you’ve competed in, drop into Fusion Cycles – we’ll be keen for a chat. Quality cycle products, Five Star service and Friendly people, is just the start of the Fusion Cycles experience!

 

Matt Easton

Fusion Energy - Team

Matt Easton

Matt is the General Manager and co-owner of Fusion Cycles. Matt has been an avid cyclist his whole life and has managed small businesses for almost 10 years. 

Matt manages the Fusion race team and competes in road, mtb and triathlon events around SE Queensland.  

Chelsie Easton

Chelsie Easton

Chelsie is the Marketing Manager and co-owner of Fusion Cycles.  Chelsie has been involved in corporate marketing for almost 15 years with her interest in cycling beginning as a Brisbane city commuter cyclist.

Chelsie is a keen triathlon competitor and takes three shop rides per week.

Craig Mackie

Craig Mackie

Craig is our Sales Manager and has been part of the Fusion team from the beginning.  Racing as a professional cyclist in Europe in his early twenties, Craig has been a road cyclist since he was a kid and worked in the cycling industry for over 10 years.  

Craig's particular interest is Fixie bikes and anything 'edgy'.

Poul Peterson

Poul Peterson
Poul is our Chief Mechanic and has over 15 years bike mechanic experience. Poul has been attached to a bike most of his life, competing in trials and cross country mountain biking.

Poul is an expert in wheel building and gets a kick out of building up a custom bike with all the latest bling.

Wes Gilbert

Wes Gilbert

Wes is our Fusion Recycles Manager and Apprentice Mechanic and the newest member of our team, starting in December 2009.

Wes has cycled all his life with a particular interest in mountain biking. 

Fusion Cycles Team Values

People will forget what you say, people will forget what you do, but people will never forget how you make them feel. 

We stand for:                  Honesty

                                          Integrity

This means always putting our customer’s needs ahead of our desire for a sale.

                                Respect

                                          Equality

                                          Fairness

This means treating all people with respect and in an equal manner regardless of their background, income and cycling experience.

                               Pride

                                         Confidence

This means we will not accept poor quality products or poor service in our workshop or our sales.  We know we deliver a great service and will not feel pressured to discount our prices.

                               Recognition

                                         Fun

This means our team is expected to enjoy their work, their environment and their colleagues and be recognized for the great work they do.

                                Lifestyle

                                          Flexibility

This means we expect our team to work no more than their allocated hours and to be compensated if they do.  This means recognizing that a great team environment requires helping each other out and adapting and changing to meet the needs of each other and the business as we progress.

 

If we are living these values, we will make the numbers and create a great company that people will want to be a part of.